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New Juan Valdez, doesn’t look real. June 30, 2006

Posted by dtenjo in Coffee, Colombia, Entertainment, Publicity.
7 comments

With great surprise a couple of months ago I read on a Colombian News paper that JUAN VALDEZ was retiring… Whatttt???? I said to myself…. was this going to be the end of the Colombian icon, the one for which all Colombians feel so proud? THe most widely recognized publicity icon in North America????

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Well, in reality the guy is just a character that is represented by an actor, Carlos Sanchez, who has done it for over 35 years, since JUAN VALDEZ was “born” in like the 60’s or 70’s. As it turns out, Carlos Sanchez, or the one we’ve known as Juan, finally deciuded to retire.

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So, the National Federation of coffee growers of Colombia decided to run some casting to hire a new actor that would represent JuanValez , and Colombian coffee around the world. Not surprisingly, there were thousands of applications received, and today finally one was chosen.

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Unfortunately to me this one doesn’t look real, he looks different from the picture in the logo, and very different from the good old Juan (or Carlos) anyhow, it looks as if Juan had been sick and lost a whole bunch of weight, or something like that..

I wonder now if they are going to “slightly” modify the Logo too? Is conchita (the mule) also going to retire, and a new also skinnier one will replace her????
So, that was my blog of the day. I know there are a lot of things going on around the world to be worrying about how a stupid publicity character looks…. But hey, this is a lighter note, and informative… I bet many of who will read this didn’t know the real name of the actor that represented Juan Valdez…. —Or the new one, who by the way is also called Carlos… His last name is Castañeda, though…

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